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The Importance of Video Editing

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Video editing is a crucial step to shaping the storyline of a video, whether fiction or nonfiction, creating emotional impact, and engaging viewers throughout the piece and especially at key moments of clarity.

Editing determines the rhythm and tempo of a video, influencing how the audience perceives the passage of time and the overall mood of the piece. I’m sure you’ve had the experience where you’re watching a film and it feels like it has got to be close to over, but while you’re checking the time you realize that it’s not even halfway there, or more ideally, vise-versa.

Video editing also helps clarify the message of a video by removing unnecessary content, highlighting key points, and ensuring that the story is easy to follow. While editing environmental films or educational scientific video content, I’ve noticed it is especially important that the editing needs to synthesize the information correctly. At times, experts in a field are fantastic at explaining concepts to like-minded communities or those with a basic understanding of the field, but they may accidentally skip key bits of information that a layman may need to truly grasp the topic before moving on to the next chapter.

For corporate or commercial video content, video editing can help reinforce a brand’s image by using consistent visual styles and storytelling techniques across all videos. In addition, high-quality editing reflects positively on the professionalism and credibility of the company or non-profit.

Well-edited videos are more likely to capture and maintain viewers’ attention, leading to higher engagement and viewer retention. While editing for reality television I’ve learned the consistent feedback is often focused on this element – how do we retain viewers and really keep them hooked? 

Professional video editors have a deep understanding of editing techniques, storytelling, pacing, and visual composition. Their expertise can elevate the quality of your video and help you achieve your desired goals. In addition, they work efficiently, saving you time and ensuring that your video is completed within your timeline, while solving editing challenges, such as how to utilize difficult footage, dragging scenes, or resolving technical issues.

Great editing should be very thoughtful in order to guide the viewer’s focus and enhance the story, while paying attention to small details such as continuity errors, visual inconsistencies, and audio glitches can make a big difference in the overall quality of the edit. 

Great editing also includes being mindful of the arrangement of shots, being considerate of framing, shot size, and camera movement and how they function with each other and the audience. By utilizing sound effects, music, and dialogue an editor enhancing the emotional impact of a video. Color correction can also dramatically affect the mood and tone of a video. And finally, a good editor deeply understands the target audience and tailors the edit to suit their preferences and expectations.

In summary, great video editing is essential for creating engaging, visually appealing, and impactful videos.  Hiring a professional video editor will help you create a high-quality product that effectively communicates your message and resonates with your audience.


Pedestrian Collective has been specializing in creative storytelling for over 15 years.